Safeline is always looking for creative ways to fundraise and raise awareness about sexual violence and abuse. So, when you have a talented contemporary, artist like Daniela Raytchev as an ambassador for your charity, why wouldn’t you want to use her talent to do this in a cool way.
The #breathe tshirt and our new social media #breathechallenge brings together great, original art in support of an incredible cause. Thank you Steve Chapman and Team Elite for working with Safeline and Daniela to make the T Shirt possible.
The artwork reflects Daniela’s interpretation of the healing and recovery process. The word ‘BREATHE’ dominates the piece: she feels the word is very relevant to the charity and the cause because it’s an important part of the healing process for anyone who has experienced trauma.
The message she is trying to convey, is that no matter how overwhelmed people might feel at the present moment, if we sometimes just step back, pause, breathe, and release, things can pass and we are able to get through so much more than we think we are capable of.
The t-shirt has been produced to raise awareness about the charity and the issue itself. Both Safeline and Daniela believe society has a responsibility to create an open and honest environment where people feel safe to talk about what’s happened to them and get help and not feel ashamed or stigmatized.
Show your support for the 1 in 5 women and 1 in 6 men who have experienced sexual violence and abuse in the UK, by buying a ‘BREATHE’ t-shirt, 100% of all profits will go towards helping to prevent abuse, or supporting those affected.
T Shirts are available from Team Elite’s dedicated Daniela Raytchev page. Be sure to take a selfie of yourself in your t-shirt and join our social media campaign #breathechallenge to help break the ‘taboo’ of sexual violence and abuse and make it acceptable to talk about it openly, honestly, and safely.
#Breathe #Safeline #DanielaRaytchev #breathechallenge
Images show sample cropped T Shirt. T Shirt will be available in cropped or longer unisex style.
With thanks to Córa-Laine Moynihan for filming Daniela and Alexander McCann for the photos